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Media and teen relationships
In 2011, the average number of Televisions per household in America was 2.5 with 31% of Americans owning 4 or more televisions.〔(【引用サイトリンク】url=http://blog.nielsen.com/nielsenwire/online_mobile/factsheet-the-u-s-media-universe/ )〕 Research shows that the average American watches over 4 hours of television each day. Leading television networks reach approximately 60% of television viewers in the United States per week on average. A study conducted in 2005 by the Kaiser Family Foundation determined that eight- to eighteen-year-olds spend on average six and a half hours a day with media in general.〔 American teenagers alone spend 11.2 hours watching television a week according to another market research study conducted by Teen Research Unlimited. They also found that these teens listen to FM radio 10.1 hours per week, spend 3.1 hours playing video games per week, and surf online for a total of 16.7 hours per week.〔 MTV is the favored television channel to watch among both boys and girls in America, averaging over six hours a week viewing it. Research also shows that on any day a teenager is exposed to over 200 cable television networks, 5,500 magazines, 10,500 radio stations, over 30 million websites, and over 122,000 recently published books.〔 Multiple forms of media can be seen throughout society in almost every facet.
==Prime Time TV==
1 in 4 teenagers report that television is their most frequented and useful source of sexual information. The prime time content of television that is most commonly viewed by teenagers is analyzed for their sexual messages. Studies have shown that sexual references are made anywhere from 8 to 10 times during 1 hour of prime time television. Teenagers between the ages of 13-15 claim that media entertainment is the number one source of information about sexuality. According to the American Psychological Association, they estimate that teenagers are exposed to 14,000 sexual references per year on television (Media Influence on Youth, 2001).〔
In a study conducted on prime time television in 1971, it was found that 18.3% of the featured characters were women where the rest were men.〔 A different study conducted in 1974 found that 70% of the characters who gave demands or assumed a serious role in prime time television were men, leaving only 30% as women.〔 Today, awards shows such as the Fox Teen Choice Awards present categories titled "choice hottie female" and "choice hottie male". In the music category, there is an award that goes to the best "hook up song".〔 This is encouraging teens to "hook up" with each other and view other males and females as a "hottie". The Super Bowl, for example, is one of the most viewed prime time shows to ever be broadcast. Super Bowl 2012 alone tuned in 111.3 million viewers setting the U.S. television ratings record for the third year in a row.〔 With advertisements fighting to stand out, companies such as GoDaddy (featuring the race car sensation Danica Patrick and trainer Jillian Michaels) and Kia Motors (featuring supermodel Adriana Lima) resorted to sex and the sexualization of its actresses.
Our society is starting to change more and more and some people need to take that into consideration. What is shocking is that young girls are starting to hit puberty earlier than most young girls in the past. These young girls are not ready to deal with the issues of sexuality. Jane Brown, a journalism professor at the University of North Carolina, claims that “Twelve to fourteen year old girls who start puberty earlier are more interested in sexual content in the media.” Her studies have shown that adolescents who watched a lot of sexual content in the media are more than twice as likely as others to have sex by the time they reached the age of sixteen (Luscombie, Kingsbury, Salemme, Sharples, 2008).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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